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Toys for Tots Literacy Program

Providing children direct access to resources that will enhance their ability to read and communicate.

Toys for Tots Literacy Program

The UPS Store 2020 Rose Parade Float design
View Tell Your Tale: A Collection of Short Stories

Together The UPS Store® network and the Marine Toys for Tots Foundation provide books to less fortunate children.

Ahead of its upcoming appearance in the 2020 Rose Parade presented by Honda, The UPS Store, Inc. announced the three winners of “Tell Your Tale,” a nationwide contest for short stories written by young authors, in celebration of childhood literacy. Each short story was inspired by a rendering of The UPS Store-sponsored float which appeared in the 2020 Rose Parade. The selection of stories was published in a special anthology book, of which 10,000 copies were handed out at the Tournament of Roses® Post Parade: A Showcase of Floats event.

Launched in March 2008, the Toys for Tots Literacy Program offers the nation’s most economically disadvantaged children the ability to compete academically and to succeed in life by providing them direct access to books and educational resources that enhance their ability to read and to communicate effectively.

One-hundred percent of all proceeds go to support local children and literacy programs. Every dollar helps put a book into the hands of a local child in need!

Donate Today

The UPS Store, Inc. and its network of over 4,800 The UPS Store locations across the U.S. are the exclusive sponsors of the Toys for Tots Literacy Program.

Thanks to your support, more than $5.3 million has been contributed to the program since its inception, helping to deliver nearly 41 million books to children across the country.

Tournament of Roses LogoSee our award-winning float from the 2020 Tournament of Roses® Parade!

For more information please visit Toys for Tots Literacy Program.

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