Toys for Tots Literacy Program

Together The UPS Store® network and the Marine Toys for Tots Foundation provide books to less fortunate children.

Watch this video on how The UPS Store helps provide books to children in need through the Toys for Tots Literacy Program

Launched in March 2008, the Toys for Tots Literacy Program offers the nation’s most economically disadvantaged children the ability to compete academically and to succeed in life by providing them direct access to books and educational resources that enhance their ability to read and to communicate effectively. The UPS Store, Inc. and its network of over 4,900 The UPS Store locations across the U.S. are the exclusive sponsors of the Toys for Tots Literacy Program.

One-hundred percent of all proceeds go to support local children and literacy programs. Every dollar helps put a book into the hands of a local child in need!

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Thanks to your support, nearly $7.3 million has been contributed to the program since its inception, helping to deliver more than 44 million books to children across the country.

To further champion the mission of the Toys for Tots Literacy Program, The UPS Store, Inc. has participated in the iconic Rose Parade® known as “America’s New Year Celebration” since 2017. On January 1, 2021, The UPS Store was featured in the Rose Parade's New Year Celebration, a reimagined televised special that showcases how we serve our communities through the Toys for Tots Literacy Program and shares a glimpse of our majestic floats from years past in a special segment.

Learn more about our proud participation in the Tournament of Roses® Parade. In addition to award recognition, The UPS Store, Inc. published Tell Your Tale, a special anthology book of short stories inspired by the 2020 majestic float. Each story was written by young authors, in celebration of childhood literacy. Download a copy of Tell Your Tale here.

For added fun, download this kid-friendly activity sheet celebrating the joys of reading!

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