Together, The UPS Store® network and the Marine Toys for Tots Foundation provide books to less fortunate children.

Launched in March 2008, the Toys for Tots Literacy Program offers the nation’s most economically disadvantaged children the ability to compete academically and to succeed in life by providing them direct access to books and educational resources that enhance their ability to read and to communicate effectively. The UPS Store, Inc. and its network of of nearly 5,000 The UPS Store locations across the U.S. are the exclusive sponsors of the Toys for Tots Literacy Program.

Every dollar donated helps support local youth, putting books into the hands of children who need them most.

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With your help, we've contributed more than $11 million, delivering over 45 million books to children across the country. In 2021, thanks to your generous support, we were able to provide our largest donation to date, more than $3,300,000!

To further champion the mission of the Toys for Tots Literacy Program, The UPS Store, Inc. has participated in the iconic Rose Parade® known as “America’s New Year Celebration” since 2017. Our literacy-inspired floats over the years showcased the transformative effect of childhood literacy, earning the parade's distinguished Sweepstakes Award for three consecutive years. Learn more about our proud participation in the Tournament of Roses® Parade. 

For added fun, download this kid-friendly activity sheet celebrating the joys of reading!

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To learn more, please visit Toys for Tots Literacy Program.