The UPS Store Celebrates Literacy in the 2019 Rose Parade®

2019 Tournament of Roses Parade®

The UPS Store teams up with Toys for Tots to showcase the importance of childhood literacy.

For the third consecutive year The UPS Store participated in the Rose Parade on January 1. The 2019 float theme, “Books Keep Us On Our Toes,” saluted the Toys for Tots Literacy Program and featured Olive the Ostrich as she pursues her dream of dancing in the ballet Swan Lake.

Olive realizes her species may not be the traditional choice for Swan Lake, so she hit the books hard to prepare. As she reads up on ballet history and technique, she studies by a lake, hoping to be inspired by her surroundings while a trio of friendly frogs keeps the lovable ostrich company by moving to the music.

Thank you for tuning in to watch Olive and her friends during the 130th Rose Parade.

Watch The UPS Store 2019 Rose Parade Highlight Video

Watch the highlight video of The UPS Store participation in the 2019 Tournament of Roses® Parade.


Download This Free Coloring and Activity Sheet 

Inspired by our 2019 float, you can download and print this fun coloring and activity sheet for your little ones this holiday season. Enjoy.

Download Activity Sheet

2019 Rose Parade - Coloring & Activity Sheet banner

Toys for Tots Literacy Program

Since the literacy program began in 2008 as an exclusive charity for The UPS Store, we have helped steer more than $4 million in donations to this worthy cause. Donate now and help us make this our strongest year yet.

You can help support childhood literacy in one of two ways:

Donate at your local The UPS Store      Donate Now Online

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