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Why Your Business Needs to Be Mobile-Friendly—Especially During This Time of Year
  • 12 July 2017
  • Eric Michaels

Why Your Business Needs to Be Mobile-Friendly—Especially During This Time of Year

In this digital age, many customers find your business by conducting a search on their mobile devices. As such, it is crucial that you optimize all of your online channels and provide mobile-friendly navigation. If you do not, you will likely miss out on valuable opportunities to attract and retain new customers. Here are some additional reasons why you should make the push to become more mobile-friendly today.

A matter of convenience

In many ways, smartphone use is all about convenience. When individuals want to learn more about a person, place, or thing, they often turn to their mobile devices to get the information they need—instantaneously. As this has become the norm, many customers expect all businesses to provide mobile-friendly websites. If you do not offer this convenience, you may lose business to one of your competitors who has optimized its channels in this way.

Favorable Google rankings

There are also clear, practical advantages of optimizing web content for mobile devices. When someone runs a Google search on a mobile device, businesses that are built for this content will show up ahead of sites that read awkwardly on smartphones and tablets. If you have any question about how your website comes across on mobile, simply run a search on your phone and see if everything functions as you planned. You can also use a number of Google tools to test how Google Search sees your pages and learn how to improve your search results.

A sign of professionalism

As mentioned above, mobile-friendly web content is the standard in 2017. As a result, when consumers find themselves having to zoom in or otherwise alter their behavior to click a particular link, they may develop a negative feeling toward your brand. By optimizing your channels, you can create a more professional look and feel. This is crucial, as first impressions can make a huge difference when it comes to attracting prospects or developing a new partnership.

The ability to reach any customer base

In a 2017 study, Pew Research Center found that roughly 77 percent of Americans owned a smartphone. And it is not just millennials who have fully embraced this digital technology. In fact, 42 percent of Americans 65 and older owned a smartphone at the time of the Pew study. As such, an optimized mobile presence can help you reach potential prospects from a variety of different demographics.

Attracting nearby customers

If you run a brick-and-mortar store, you undoubtedly experience a boost in foot traffic during the summer months. And those people who are out and about—enjoying the warmer weather—often rely on their phones to give them real-time recommendations on where to go next. Instead of planning out their full itinerary in advance, these individuals may rely on their phones' GPS systems and various apps to identify what shops and restaurants are open nearby. In this way, optimizing your mobile channels can give you more face time with customers who are in your vicinity. By creating an engaging, mobile-friendly website that gives prospects all of the information they need, you will be one step closer to convincing them to come inside.

In this digital age, small businesses need to be mobile-friendly in order to survive and thrive. After all, today's customers leverage their smartphones and other devices to make many of their purchasing decisions. By ensuring that customers can quickly find information about your business and your offerings online, you can put yourself on the right path to making that next crucial sale. Now that more people are out and about to take advantage of the summer weather, this initiative is even more important, as you can use your mobile presence to drive traffic to your brick-and-mortar store. Do you have the necessary technology in place?

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