Main Content

Small Business Blog

What You Need to Know about Influencer Partnerships
  • 31 August 2020
  • Jelani Markus

What You Need to Know about Influencer Partnerships

When it comes to building awareness for what your brand has to offer, there are many avenues to choose from. You could send out direct mailers, pay for ad space on websites or rely on customers’ word-of-mouth recommendations, or you can develop a partnership with a social media influencer. While the other options listed are fairly straightforward, it can take a bit more to really understand influencer marketing and its potential connection to your business. Continue reading for suggested tips to help you learn more.

Essential Newsletters for Small Business Owners
  • 24 August 2020
  • Leo Covey

Essential Newsletters for Small Business Owners

Many of us start our day with the same early morning email ritual. We glance through our inboxes, scan our important work emails and then delete the “junk emails” we do not need. Hopefully, there are a few inspired treasures buried in between all those messages—newsletters from your favorite thought leaders in the world of small business. If not, here are a few top picks, blending a mix of inspiration, insight and pragmatic get-it-done information. Hint: Many of the below links lead to blogs. From there, it is as simple as signing up with your email address.

Utilizing Stories and Livestream Features on Your Company’s Social Platforms
  • 17 August 2020
  • Taylor Miller

Utilizing Stories and Livestream Features on Your Company’s Social Platforms

As a business owner, you may occasionally fall into a comfortable pattern posting on social media and updating your customers, but your followers want to hear even more from you. By running live streaming events and posting stories, you can provide customers with an in-depth look at your company and create another way to connect with them. Here are four key guidelines for utilizing stories and live streaming features on your business’s social media platforms.

How to Successfully Partner with Other Small Businesses
  • 10 August 2020
  • Kayla Meier

How to Successfully Partner with Other Small Businesses

Partnering with another small business is a smart way to help your business and your network grow. You can gain new customers, establish new marketing methods and enhance your profile in the community. And when you partner successfully, you can help provide another small business with those opportunities as well. Establishing the right partnership can be challenging and rewarding, so we outlined some tips to help you get started.

How to Find the Right Employees in a Remote World
  • 03 August 2020
  • Jelani Markus

How to Find the Right Employees in a Remote World

In recent months, the world has changed rapidly. Stay-at-home orders have transformed the way businesses are run and, in some ways, established. Now, with many cities looking to ease the severity of lockdowns and business picking back up, you might be considering adding more employees to your team. But in the era of social distancing, how do you find the right fit for your business when interviewing in person is out of the question?