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The UPS Store Small Business Blog
  • 07 December 2020
  • Taylor Miller

5 Ways to End the Year Strong

Many small businesses were rocked by this past year’s unpredictable turn of events. But as we come to the end of the year and look to 2021, we cannot forget how important it is to end the year strong. Consider making these final weeks of the year the time where you launch that sales campaign that you have been holding out on or choose to hire additional help to relieve some stress.

Here are five ways to help successfully end this year and tackle 2021.

person packing a gift box

1. Shake Things Up
The end of the year is the perfect time to hop on the holiday bandwagon to start thinking more creatively. The holiday season has a special aura around it that makes businesses feel more comfortable adding an imaginative twist to catch people’s attention. Try being creative by filming a video of the way you decorated for the holidays in your store for social media or run a holiday campaign that you couldn’t normally run during the other months of the year.

2. Streamline Your Work
The end of the year is the ideal time to review what is working and what is not working with technology, project management tools or anything that has caused additional needless work. You don’t have to use something just because it’s available to you. Ultimately, you want to find a way to improve the workspace to positively impact your business.

3. Listen to Your Customers
Without customers, where would any small business be? As we come to the end of the year, it is a great time look back at your customers and learn from them. Customers are key to the future of planning, and it is important to understand what your customers expect from you.

4. Adjusting Responsibilities
Now more than ever, small business owners are finding ways to adjust their responsibilities. Many small business owners have had to lay off employees and are now having to get down in the trenches to do the work of their previous employees. Take this moment to connect with yourself and think back to why you started your business. Recognize all the different roles you have had to play to get where you are now.

5. Giving Credit
Although 2020 has been tough for many small business owners, be sure to give yourself and your employees’ credit for operating during such unprecedented times. Without all of you working together to keep the business running, the situation at hand could have been much worse. Take this time to celebrate one another and recognize each other for all the hard work.

Running and managing a business in these uncertain times requires a thoughtful approach. Whether you own a brick-and-mortar store or an e-commerce business, the desire is to end the year on a positive note. With that in mind, we hope the five tips provided here will help you wrap up 2020 in the best way possible and be ready to take on 2021.

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