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Navigating through an everchanging landscape as a small business owner or entrepreneur can be a daunting task, especially without help. Our Small Business Blog is a hub of useful information to assist you in overcoming the hurdles only small business owners understand. Look to us for accessible tips and advice you can employ immediately to help tackle the obstacles and challenges you face daily. Simply choose a topic ranging anywhere from building a better business plan to Covid-19 concerns and find the answers you’re looking for.

4 Ways to Become a Fixture in Your Community
  • 23 November 2020
  • Jelani Markus

4 Ways to Become a Fixture in Your Community

As a small business, one of your best paths to success can be found in your own neighborhood. When you are seen as a reliable fixture within the community, you are more likely to see reliable traffic, which can result in a benefit to your bottom line. But how do you transform your business into a staple of your local community? The following four tips may help you reach that goal.

5 Tips for Hosting Your Small Business Virtual Events
  • 28 September 2020
  • Jelani Markus

5 Tips for Hosting Your Small Business Virtual Events

While the technology required to host events virtually has been around for a few years now, you could say it wasn’t remarkably popular. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. That all changed this year. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. The following tips can help you on your way.

Customer Acquisition and Retention Models
  • 22 June 2020
  • Taylor Miller

Customer Acquisition and Retention Models

As business owners, you may occasionally forget about retention and mostly depend on advertising dollars to reach people. But never forget the people who have already done business with you. Here are four key guidelines to follow for acquiring and retaining customers.

Make the Most of the Time Your Customers Are Spending Online
  • 08 June 2020
  • Jelani Markus

Make the Most of the Time Your Customers Are Spending Online

The current global and nationwide situation has forced small business owners to look at other options for operating and marketing. Stay-at-home orders mean that instead of daily commutes, many customers are spending their time at home. And much of that time is spent online. With this shift in internet use, we compiled a few tactics to make the most of capturing some of your customer’s time online and benefit your business.

Reaching and Staying Connected with Your Customers
  • 26 May 2020
  • Taylor Miller

Reaching and Staying Connected with Your Customers

One of the many things all small businesses try to do is make sure that their customers are happy and are connected with their business. We have outlined four key areas that you can use to keep customers informed on all aspects of your business and sustain constant contact: