Main Content

Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Customers (12)
How to Maintain a Digital Relationship with Your Customers
  • 09 June 2021
  • Alex Penfield

How to Maintain a Digital Relationship with Your Customers

These days, it seems like everyone meets online. From dating to networking, the world of digital relationships is booming, and your small business connections should be no exception. Though far from romantic in nature, building and maintaining digital customer relationships has a lot in common with the online dating world — the goal is to create a digital presence that puts your best foot forward with the hope that potential prospects will “swipe right” and choose you. As a small business, forging these personal connections, both online and in person, is what sets you apart from your competition. A stronger relationship with customers increases your chances of winning repeat business and can lead to increased sales over time. So how can you help your small business win big in the world of digital customer relationships?

All About Social Media Giveaways and Small Business
  • 17 May 2021
  • Jelani Markus

All About Social Media Giveaways and Small Business

A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining a strong presence online requires engaging posts that keep your audience coming back for more. One way to achieve that is through a social media giveaway. When you learn more about social media giveaways, you’re better equipped to get started and reap the benefits.

Ultimate Guide to Customer Reviews for Small Businesses: 2021 Edition
  • 26 April 2021
  • Jelani Markus

Ultimate Guide to Customer Reviews for Small Businesses: 2021 Edition

If you produce and sell a product or provide a service, the chance that some customer somewhere has written a review about you is nearly 100%. Reviews have become an absolutely essential tool for customers in this day and age who want to have their voices heard. If customers love what you bring to the table, you’ll hear about it. The same is also true if they aren’t satisfied.

5 Ways to End the Year Strong
  • 07 December 2020
  • Taylor Miller

5 Ways to End the Year Strong

Many small businesses were rocked by this past year’s unpredictable turn of events. But as we come to the end of the year and look to 2021, we cannot forget how important it is to end the year strong. Consider making these final weeks of the year the time where you launch that sales campaign that you have been holding out on or choose to hire additional help to relieve some stress.

Considering a Brick and Mortar Location? Pros and Cons
  • 30 November 2020
  • Kayla Meier

Considering a Brick and Mortar Location? Pros and Cons

As we near the end of 2020, we have an opportunity to look ahead to small business goals for the coming year. For many small business owners, one of these goals could be to open a brick and mortar location. There are many factors to consider before opening a physical store, especially during a pandemic, but with careful thought and planning, you can make the best decision for your business. Keep the following factors in mind when weighing the pros and cons of brick and mortar.