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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Customers (14)
Getting To Know Gen Z for Your Small Business
  • 16 August 2021
  • Leo Covey

Getting To Know Gen Z for Your Small Business

Gen Z. No doubt you have heard of them. Most likely you are curious about them. Just as many small businesses learned to tailor their products, services and marketing toward tapping into the rich millennial market, the same is proving true for understanding the power of Gen Z.

How to Get Started on TikTok with Your Small Business — It’s Time!
  • 02 August 2021
  • Alex Penfield

How to Get Started on TikTok with Your Small Business — It’s Time!

It’s the app on the tip of everyone’s tongue, a content-creation platform that has taken the social media world by storm. TikTok is here. And you should be taking advantage.

Using A Podcast to Promote Your Small Business In 2021
  • 14 June 2021
  • Jelani Markus

Using A Podcast to Promote Your Small Business In 2021

Podcasts are everywhere. Everyone seems to be listening to them and everyone seems to be making them. Morning commutes and afternoon walks are more commonly scored, not by the latest top 40 hits, but by informational and entertaining podcasts covering a variety of topics–including small businesses. Creating a business podcast with a dedicated audience hungry for the information you deliver could be a wonderful way to grow your bottom line. If you’re interested to learn more about creating podcasts in general or starting a business podcast of your own, read on.

How to Maintain a Digital Relationship with Your Customers
  • 09 June 2021
  • Alex Penfield

How to Maintain a Digital Relationship with Your Customers

These days, it seems like everyone meets online. From dating to networking, the world of digital relationships is booming, and your small business connections should be no exception. Though far from romantic in nature, building and maintaining digital customer relationships has a lot in common with the online dating world — the goal is to create a digital presence that puts your best foot forward with the hope that potential prospects will “swipe right” and choose you. As a small business, forging these personal connections, both online and in person, is what sets you apart from your competition. A stronger relationship with customers increases your chances of winning repeat business and can lead to increased sales over time. So how can you help your small business win big in the world of digital customer relationships?

All About Social Media Giveaways and Small Business
  • 17 May 2021
  • Jelani Markus

All About Social Media Giveaways and Small Business

A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining a strong presence online requires engaging posts that keep your audience coming back for more. One way to achieve that is through a social media giveaway. When you learn more about social media giveaways, you’re better equipped to get started and reap the benefits.