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Navigating through an everchanging landscape as a small business owner or entrepreneur can be a daunting task, especially without help. Our Small Business Blog is a hub of useful information to assist you in overcoming the hurdles only small business owners understand. Look to us for accessible tips and advice you can employ immediately to help tackle the obstacles and challenges you face daily. Simply choose a topic ranging anywhere from building a better business plan to Covid-19 concerns and find the answers you’re looking for.

Considering a Brick and Mortar Location? Pros and Cons
  • 30 November 2020
  • Kayla Meier

Considering a Brick and Mortar Location? Pros and Cons

As we near the end of 2020, we have an opportunity to look ahead to small business goals for the coming year. For many small business owners, one of these goals could be to open a brick and mortar location. There are many factors to consider before opening a physical store, especially during a pandemic, but with careful thought and planning, you can make the best decision for your business. Keep the following factors in mind when weighing the pros and cons of brick and mortar.

4 Ways to Become a Fixture in Your Community
  • 23 November 2020
  • Jelani Markus

4 Ways to Become a Fixture in Your Community

As a small business, one of your best paths to success can be found in your own neighborhood. When you are seen as a reliable fixture within the community, you are more likely to see reliable traffic, which can result in a benefit to your bottom line. But how do you transform your business into a staple of your local community? The following four tips may help you reach that goal.

Preparing for the Shopping Holidays
  • 19 October 2020
  • Leo Covey

Preparing for the Shopping Holidays

As you and your small business ramp up for the busy holiday season, keep in mind the important shopping holidays that happen in rapid succession, starting right after Thanksgiving. The pandemic will continue to affect the way shoppers shop and the way you run your small business. Take learnings from each of these shopping holidays and apply them throughout the season, as different shopping and retailing “modes” will blur together this year.

Email Marketing Tips for Holiday 2020
  • 05 October 2020
  • Kayla Meier

Email Marketing Tips for Holiday 2020

When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.

Regaining Customers by Going Above and Beyond
  • 20 July 2020
  • Taylor Miller

Regaining Customers by Going Above and Beyond

In this new age of business, not only do business owners need to go the extra mile to evaluate their operating status, but they also need to go above and beyond for their customers. Consumers want to feel valued, and they want to hear about products and services that offer some sort of value – convenience, fun, organization, etc. – during this pandemic climate.