- 08 February 2021
- Jelani Markus
Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.
- 07 December 2020
- Taylor Miller
Many small businesses were rocked by this past year’s unpredictable turn of events. But as we come to the end of the year and look to 2021, we cannot forget how important it is to end the year strong. Consider making these final weeks of the year the time where you launch that sales campaign that you have been holding out on or choose to hire additional help to relieve some stress.
- 09 November 2020
- Taylor Miller
When deciding on which holidays to celebrate each year as you are putting together your national holiday marketing plan, don’t think only of the major holidays; also think of the smaller ones. Along with smaller holidays, there are holidays you can create on your own that are more specific to your small business.
- 12 October 2020
- Taylor Miller
As a small business owner, it’s important to be aware of the ever-changing trends in business operations. One of the more timely trends is the rapid growth of consumers going cashless with the rise in usage of mobile phone payments and contactless credit cards. In May 2020, a YouGov survey showed that 46% of Americans have been using cashless payments during the pandemic.
Owning and operating a small business takes careful planning. When you have conducted market analysis, financial projections and goal setting, it can be difficult to change your carefully laid plans, especially in response to a crisis like COVID-19. With the state of businesses in flux, you have an opportunity to re-calibrate and create realistic expectations for your business performance for the rest of the year. Follow these tips to get started.