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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Marketing (128)
All About Social Media Giveaways and Small Business
  • 17 May 2021
  • Jelani Markus

All About Social Media Giveaways and Small Business

A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining a strong presence online requires engaging posts that keep your audience coming back for more. One way to achieve that is through a social media giveaway. When you learn more about social media giveaways, you’re better equipped to get started and reap the benefits.

A Guide to Business Networking While Working Remotely
  • 12 May 2021
  • Alex Penfield

A Guide to Business Networking While Working Remotely

Work-life balance, zero commute time, sweatpants. There are a lot of perks that come with working from home. But working remotely is not without its challenges, one of which is the difficulty to build and expand your network without in-person interaction. Traditional networking is all about face time and relies heavily on things like large-scale conferences, business card exchanges and endless handshakes — none of which have been possible over the past year. So, the question then becomes, how do we connect when we can’t be together?

Brand Strategy Guide: A Brand Development Template for Your Small Business
  • 03 May 2021
  • By Leo Covey

Brand Strategy Guide: A Brand Development Template for Your Small Business

The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.

All About Micro-Influencers and How to Leverage Them in 2021
  • 08 February 2021
  • Jelani Markus

All About Micro-Influencers and How to Leverage Them in 2021

Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.

How to Use National Holidays for Marketing Your Small Business
  • 09 November 2020
  • Taylor Miller

How to Use National Holidays for Marketing Your Small Business

When deciding on which holidays to celebrate each year as you are putting together your national holiday marketing plan, don’t think only of the major holidays; also think of the smaller ones. Along with smaller holidays, there are holidays you can create on your own that are more specific to your small business.