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Essential Newsletters for Small Business Owners
  • 24 August 2020
  • Leo Covey

Essential Newsletters for Small Business Owners

Many of us start our day with the same early morning email ritual. We glance through our inboxes, scan our important work emails and then delete the “junk emails” we do not need. Hopefully, there are a few inspired treasures buried in between all those messages—newsletters from your favorite thought leaders in the world of small business. If not, here are a few top picks, blending a mix of inspiration, insight and pragmatic get-it-done information. Hint: Many of the below links lead to blogs. From there, it is as simple as signing up with your email address.

Customer Acquisition and Retention Models
  • 22 June 2020
  • Taylor Miller

Customer Acquisition and Retention Models

As business owners, you may occasionally forget about retention and mostly depend on advertising dollars to reach people. But never forget the people who have already done business with you. Here are four key guidelines to follow for acquiring and retaining customers.