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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Ensure Social-Distancing: Best Appointment-Scheduling Platforms for Your Small Business
  • 15 February 2021
  • Alex Penfield

Ensure Social-Distancing: Best Appointment-Scheduling Platforms for Your Small Business

Small businesses have always needed to be agile and adaptable, and these qualities have only become more important given the current situation facing our world. With the implementation of social distancing guidelines, businesses have had to quickly pivot many of their day-to-day operations in order to comply with guidelines and keep their employees and consumers as safe as possible.

Tips That Turn Holiday Shoppers into Loyal Customers
  • 01 February 2021
  • Leo Covey

Tips That Turn Holiday Shoppers into Loyal Customers

If anyone hasn’t said this yet, congratulations! You made it through another holiday season — and probably one of the most challenging ones in history, too. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, with a couple of nudges, you can bring back previous buyers who already have a great experience with your business? Now, on to those tips!

Six Ways to Refresh Your Website for 2021
  • 11 January 2021
  • Jelani Markus

Six Ways to Refresh Your Website for 2021

A new year brings with it a feeling of a fresh start. How you start your 2021 can make all the difference when it comes to the momentum you create for the rest of the year. For a small business owner with a significant portion of your presence online, now is an excellent time to dive deep into your website and take note of what’s working, what’s not working, and what simply needs a new coat of paint. The following six strategies can help you make sure your website looks and functions at its best for 2021.

How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

Converting Website Visitors Into “Buying” Customers
  • 18 October 2017
  • Eric Michaels

Converting Website Visitors Into “Buying” Customers

By making a few small tweaks, you can be one step closer to converting your web traffic into customers. Learn more.