- 01 February 2021
- Leo Covey
If anyone hasn’t said this yet, congratulations! You made it through another holiday season — and probably one of the most challenging ones in history, too. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, with a couple of nudges, you can bring back previous buyers who already have a great experience with your business? Now, on to those tips!
- 16 November 2020
- Leo Covey
Dr. John C. Crosby, co-founder of the mentorship organization Uncommon Individual Foundation, once said, “Mentorship is a brain to pick, an ear to listen and a push in the right direction.” For small business owners who lead with both their hearts and minds, those are some powerful ingredients to tap into. At its core, mentorship is a rich relationship of trust, care, mutual respect and a myriad of other qualities that we should all strive to bring into the workplace every day.
- 12 October 2020
- Taylor Miller
As a small business owner, it’s important to be aware of the ever-changing trends in business operations. One of the more timely trends is the rapid growth of consumers going cashless with the rise in usage of mobile phone payments and contactless credit cards. In May 2020, a YouGov survey showed that 46% of Americans have been using cashless payments during the pandemic.
- 20 July 2020
- Taylor Miller
In this new age of business, not only do business owners need to go the extra mile to evaluate their operating status, but they also need to go above and beyond for their customers. Consumers want to feel valued, and they want to hear about products and services that offer some sort of value – convenience, fun, organization, etc. – during this pandemic climate.
- 03 February 2020
- Jelani Markus
Nowadays, consumers are looking for more from businesses than just the goods and services they provide. There is a growing desire among savvy customers to know more about where they spend their money and who they are spending it on. For a better chance at success, distinguish your business as trustworthy.