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Competitive Analysis Tips for Your Small Business
  • 26 October 2020
  • Jelani Markus

Competitive Analysis Tips for Your Small Business

For small business owners to stay ahead of their competition, they have to know what they’re up against. Your best bet for staying in the game is to continuously peek at the other teams’ playbooks. But unlike sports, in the world of business, this isn’t cheating. It’s a tried and true approach that everyone should incorporate. It’s called competitive analysis and the tips below will help you to strengthen your process and learn all you can from your rivals.

How to Build a Successful Small Business
  • 19 October 2020
  • Public Relations

How to Build a Successful Small Business

Co-owners Nichole and Kristian built Limited to One Record Store on a lifelong love of music and finding the perfect vinyl. They share their tips for how to build a successful small business with us as part of our Small Business Advice series.

Preparing for the Shopping Holidays
  • 19 October 2020
  • Leo Covey

Preparing for the Shopping Holidays

As you and your small business ramp up for the busy holiday season, keep in mind the important shopping holidays that happen in rapid succession, starting right after Thanksgiving. The pandemic will continue to affect the way shoppers shop and the way you run your small business. Take learnings from each of these shopping holidays and apply them throughout the season, as different shopping and retailing “modes” will blur together this year.

Considering Going Cashless? Here Are the 5 Things You Need to Know
  • 12 October 2020
  • Taylor Miller

Considering Going Cashless? Here Are the 5 Things You Need to Know

As a small business owner, it’s important to be aware of the ever-changing trends in business operations. One of the more timely trends is the rapid growth of consumers going cashless with the rise in usage of mobile phone payments and contactless credit cards. In May 2020, a YouGov survey showed that 46% of Americans have been using cashless payments during the pandemic.

Email Marketing Tips for Holiday 2020
  • 05 October 2020
  • Kayla Meier

Email Marketing Tips for Holiday 2020

When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.