Small Business Blog

Balancing Business with Summer Fun
  • 17 June 2019
  • Leo Covey

Balancing Business with Summer Fun

Summer is officially here. With sunny days and thoughts of beach vacations comes a casual, breezy vibe that may be at odds with TCB (“taking care of business”). Go beyond simply planning coverage for you and your team. Think about how blending summer fun with your goals can help you build team morale and create new business opportunities.

How to Harness the Power of Social Media for Your Small Business
  • 10 June 2019
  • Jelani Markus

How to Harness the Power of Social Media for Your Small Business

There are not many free resources that can turn the tide for, or build up, your small business quite like social media can. With that said, here are some tips to help you get the most out of your social media representation.

How To Learn About Your Customers In Order To Retain Them
  • 02 June 2019
  • Jelani Markus

How To Learn About Your Customers In Order To Retain Them

Well-crafted market research can be the difference between enticing customers to visit again or shooing them away.Before you develop any marketing program to retain your customers, try these steps to help research and learn more about them.

The Importance of Store Signage and Visual Merchandising
  • 27 May 2019
  • Leo Covey

The Importance of Store Signage and Visual Merchandising

While small businesses have changed a great deal over the centuries, the power of what great signage and visual merchandising can do has not. It is never a bad time to look around your store and ask yourself, “Are my signs, banners and posters working as hard for me as they should be?”

More Than Words: What Your Nonverbal Cues Are Saying
  • 19 May 2019
  • Maya Harper

More Than Words: What Your Nonverbal Cues Are Saying

We spend much of our work lives perfecting the way we communicate, from practicing presentations aloud to finessing the art of the elevator pitch. However, as important as it is to choose our words wisely, it is easy to forget how much the things we do not say impact the message we want to get across.