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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Being a Small Business Resource for Your Customers
  • 13 September 2021
  • Liam Edwardson

Being a Small Business Resource for Your Customers

Being a small business owner who is also a trusted resource for your customers is a proven way to develop and maintain deep, long-lasting relationships that go beyond purchase transactions.

How to Effectively Train New Employees
  • 07 September 2021
  • Liam Edwardson

How to Effectively Train New Employees

For any small business, hiring and training the right employees is critical. Employees who are not properly trained could be less efficient, take longer to get their work done, provide poor customer service and contribute to an unhappy work environment. This all leads to increased turnover, a need to seek and hire new candidates, decreases in profitability and, ultimately, more work for you. Here’s a guide for avoiding this situation by properly training your employees. 

An Expert Guide to Direct Mail Advertising for Your Small Business
  • 30 August 2021
  • Alex Penfield

An Expert Guide to Direct Mail Advertising for Your Small Business

Direct mail advertising has long been an effective way for businesses to reach a wide range of customers. But since the advent of the internet, the traditional ways of promoting information have seemingly taken a back seat to online advertising, with companies favoring the instant gratification of the online marketing world. And while it may seem like the whole world’s gone digital, there are still a lot of pros to keeping it old school when it comes to communicating with your customers, especially as a small business owner.

Influence the Influencer: Affiliate Marketing for Small Business
  • 23 August 2021
  • Liam Edwardson

Influence the Influencer: Affiliate Marketing for Small Business

There are many ways to market your small business, from traditional advertising and social media to direct mail and printed signage. Most agree that deploying a combination is the best strategy. There is also another marketing and sales tool that lowers both costs and risk while increasing revenue. Interested? Welcome to affiliate marketing.

Getting To Know Gen Z for Your Small Business
  • 16 August 2021
  • Leo Covey

Getting To Know Gen Z for Your Small Business

Gen Z. No doubt you have heard of them. Most likely you are curious about them. Just as many small businesses learned to tailor their products, services and marketing toward tapping into the rich millennial market, the same is proving true for understanding the power of Gen Z.